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When you’re ready to sell your home, a Realtor® is your best friend. While some sellers go the For Sale By Owner route, it’s easy to make costly mistakes and usually takes more time and expertise than sellers expected. The five ways to unlock the power of a Realtor® when you’re selling a home.

Realtor® Superpowers

Your real estate agent’s knowledge of the market, neighborhoods, and home buying process is a valuable asset! First, you need to what your home is worth so you can price it accordingly. A Realtor® will help you do that by analyzing sales of similar priced and designed homes nearby. Of course, these are all past sales. Market conditions change often, and a real estate agent lists accordingly.

Many sellers overvalue their home! It’s natural, right? You lived there for years, put a lot of sweat equity into it, and created memories there. You have a personal connection to it, so the value is always more. A Realtor® offers an objective point of view based on the experience of what buyers are looking for in a home.

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There are many reasons why a home value fluctuates. A Realtor® truly understands all the dynamics. Are prices on their way up or down? Is new construction in the neighborhood or area making it harder for resale properties? A real estate agent has all these answers.

If you price your home too high, it will take longer to sell, and you may get less money! The longer a home sits on the market, the harder it is to sell for the price you want. Price it right the first time!

Getting your home ready to show

Getting your home ready to sell takes time. It’s hard to de-personalize your space and declutter. Your personal items mean something to you which is why you have them on the wall or mantel.  A Realtor® offers objective advice making it easy to organize your space.

The Sally Moore Real Estate Team goes one step further. We offer FREE home staging. This extra service, which we offer for free, sells homes faster and for more money!

We use a combination of your home furnishings and our treasure trove that adds a pop of color. We can make rooms look larger and accentuate a home’s features.

You want your house show ready because first impressions matter! Remember, in this digital age, the first impression is usually online! You want your house to shine in the photographs, and the moment a buyer walks in the door.

Home selling takes time

Selling a home takes longer than you expect. First, you have to declutter your home, then stage it, fill out the disclosure paperwork, listing information, and finally, hit “list.” Are you tired yet? That’s just putting your property on the market. There’s more legwork to come.

Bottom line – selling a home takes more time than you expect.

While For Sale By Owner transactions seem attractive, many people become frustrated with the process. It’s time-consuming, and when you don’t know the ins and outs of real estate, everything takes even longer.

While some homes sell quickly in a seller’s market, others take longer to sell. Once it sells, tack on at least another 30-60 days to close on the house.

Getting a contract on the home is just one piece of the home sale process. There’s lots of other phone calls and paperwork involved up until the day the house closes.


When you’re selling a home, there’s so much more to the process than finding a buyer! There’s lots of paperwork to navigate, jargon to understand, and timelines to meet.

When you hire a Realtor®, you’re getting an experienced professional who knows the latest rules and regulations and guides you through the process.

Experience matters, especially when it comes to negotiation. There’s an art to negotiating. Remember, you’ll negotiate on the price and likely after the home inspection. The home buyer probably has a Realtor®, since they don’t pay for it, so you want someone with experience on your side too!


Real estate is complicated. For Sale By Owner is not the same as DIY projects around your home. There are legal implications to the decisions you make, so it’s crucial you make the right ones. There’s not any room for mistakes.

You need to know which documents to use and when, the appropriate timelines for responses, and disclosures to make.

A Realtor® protects your financial and personal interests. They know and understand the laws and process of selling a home.

Before you hire a real estate agent to sell your home, interview them. Make sure it’s a person you trust, get along with, and respect! You’ll have a lot of conversations together, so it’s important that you communicate well.

Now that you know everything a Realtor® does for a seller, it’s time to unlock their power!

Sally Moore

Sally Moore

Selling and buying homes is in my blood! I flipped and rehabbed homes for several years before finally becoming a Realtor®. From representing builders in new construction communities to staging and selling resale homes, I have devoted more than 18 years to helping my clients achieve their real estate dreams! My team of seasoned agents would love to help you, too! Let us show you how you can get “Moore” for your money with the Sally Moore Real Estate Team!